Our Identity
Orvicore represents trust, clarity, and executive confidence. Every visual and verbal element should communicate premium quality and technical excellence.
Consistent brand representation across every touchpoint
These guidelines ensure Orvicore maintains a cohesive, professional identity across all digital and physical surfaces. Follow these standards to uphold our corporate presence.
Who Should Use This
These guidelines apply to all Orvicore team members, partners, agencies, and vendors creating materials on behalf of the company.
Color System
Official Brand Color System
Use only these approved colors across product, marketing, and brand surfaces: #109361 (Primary), #111827 (Executive Surface), and #FFFFFF (Neutral Canvas).
Primary Action
#109361
CTAs, active states, trust highlights
Executive Surface
#111827
Hero, dark surfaces, enterprise framing
Neutral Canvas
#FFFFFF
Backgrounds, content surfaces, readability
Orvicore Green (Primary)
#109361
RGB
HSL
Primary action color for clear calls-to-action and confidence indicators.
Usage: Primary buttons, active states, key highlights, trust markers
Executive Navy
#111827
RGB
HSL
Core dark surface for hero framing, executive sections, and enterprise presentation.
Usage: Hero surfaces, dark sections, structural UI framing
Pure White
#FFFFFF
RGB
HSL
Neutral content surface for readability, spacing clarity, and visual balance.
Usage: Backgrounds, cards, content surfaces, negative space
Black
#000000
RGB
HSL
Optional utility for deep contrast and overlays only.
Usage: High-contrast overlays and edge-case visual contrast
Typography
Typography
Our typography system balances elegance with readability. Use DM Sans for UI and body text, Playfair Display for headlines and display.
DM Sans
Sans-serif
Weight 400
Orvicore delivers premium digital execution
Weight 500
Orvicore delivers premium digital execution
Weight 600
Orvicore delivers premium digital execution
Weight 700
Orvicore delivers premium digital execution
Playfair Display
Serif
Weight 400
Built for clarity, trust, and scale
Weight 500
Built for clarity, trust, and scale
Weight 600
Built for clarity, trust, and scale
Weight 700
Built for clarity, trust, and scale
Type Scale
XSSample xs12px — Captions, legal text
SMSample sm14px — Secondary text, UI labels
BASESample base16px — Body copy, navigation
LGSample lg18px — Intro paragraphs, subheadings
XLSample xl20px — Section headings
2XLSample 2xl24px — Page headings
3XLSample 3xl30px — Hero headlines
4XLSample 4xl36px — Major page titles
5XLSample 5xl48px — Display headlines
Logo Library
Logo Variations
The Orvicore logo exists in several formats to accommodate various use cases. Always use approved assets from this page.
Wordmark (Colored)
Primary full-color logo on light backgrounds. Use for headers, footers, and primary brand placements.
Wordmark (White)
All-white version for dark backgrounds and brand surfaces. Use on hero sections with dark gradients.
Icon Mark (Colored)
The circular icon with 'O' monogram. Use for favicons, app icons, and compact spaces.
Icon Mark (White)
White icon for dark backgrounds. Use for app icons on dark mode, favicon on dark pages.
Spacing Rules
Clear Space
Maintain minimum clear space around the logo equal to the diameter of the icon circle. This ensures the logo remains distinct and impactful.
Clear Space
Keep clear spacing around the logo (at least icon circle diameter).
LOGO
x = icon diameter around all sides
Minimum Sizes
- Wordmark: 200px width minimum
- Icon mark: 32px minimum
- Favicon: 16x16 icon only
Usage
Logo Usage Guidelines
Follow these rules to maintain brand consistency.
Do
- Use the colored logo on light backgrounds (white, light gray, pastel).
- Use the white logo on dark backgrounds (primary gradient, dark images).
- Prefer wordmark for headers, footers, and primary brand presence.
- Use iconmark for favicons, app icons, and compact spaces (50px×50px and below).
- Maintain clear space equal to at least the icon diameter around the logo.
- Use high-resolution vector files (SVG) whenever possible.
Do Not
- Do not stretch, distort, or modify logo proportions.
- Do not change logo colors or apply effects (drop shadow, glow, etc.).
- Do not place the logo on low-contrast or noisy backgrounds.
- Do not use outdated logo files from /public/assets root.
- Do not rotate or skew the logo.
- Do not combine the logo with other graphics without approval.
Brand Voice
Brand Voice & Tone
Orvicore communicates with confidence, clarity, and premium professionalism. We are technical but approachable, authoritative but not arrogant.
Confident
We state capabilities clearly, without overstating. We own our expertise.
Clear
We avoid jargon unless necessary. We explain complex topics simply.
Premium
We communicate with polish and attention to detail. No slang or casual phrasing.
Professional
We maintain an executive tone. We respect the client's context and constraints.
Preferred examples
- We deliver enterprise-grade solutions with measurable impact.
- Our architecture is designed for scale and maintainability.
- Let's discuss your strategic objectives.
Avoid examples
- We're the best, hands down!
- Our stuff is awesome.
- Hit us up when you're ready.
Asset Kit
Download Brand Assets
Use approved logo files for digital and print surfaces.
Logo files
Production-ready SVG variants
Support
Need co-branded assets, campaign variants, or additional guidance?